They are one of the leading Digital Advertisement and Marketing organisations. They deal with content creation, identifying target audience, marketing the content and monetizing the content. They have expertise teams working on Account Management, Data and Analytics, Consumer Insight, Global Retail Sales Merchandising, Consumer Marketing and Acquisition, Trend led publishing to name a few.
The client is using Jaspersoft BI tool to analyse the data their business generates and get practical insights to make informed business decisions. However, the BI solution was implemented long back and was using very old version of the software which was making it difficult for the business to leverage the full potential of the tool and also it was vulnerable to the security threats due to old security updates. By upgrading to a latest version of Jaspersoft, the client wants to achieve following goals: